Marcadot Space Get the rate card

New ad environment in the GTA

Marcadot Space. The only ad medium in the car.

Full-screen campaigns in GTA rideshare vehicles reach higher-income riders, reported down to the QR scan.

In the feed your ad is one signal among hundreds. In the ride, when your campaign plays, it is the only ad in the car.

Get the rate card Sample report
RoamReel campaign playing on a straight, flush-mounted passenger-headrest tablet in a GTA rideshare vehicle
One full-screen message at eye level in the ride.
Full-screen Managed fleet Exposure + scans

The ride is media

One messagefills the frame.

In the feed, ads compete. In the ride, the campaign stands alone when it plays.

Nearly everything a person touches in a feed is sponsored, recommended, or promoted, and they scroll past by reflex. A rider is different: seated, unhurried, a screen at eye level for the length of the trip. When your campaign plays, nothing else in the car is asking for their attention.

IN THE FEED
Sponsored
Recommended
Promoted
Shop now
YOUR CAMPAIGNOne signal
among many.
IN THE RIDE
YOUR CAMPAIGN UNDIVIDED. NOTHING ELSE IN THE CAR IS AN AD.

Reach riderswith the means to act.

The person in the back seat is likely 25 to 44, employed, comfortable paying for convenience, and between two places that matter to them.

Rideshare passenger travelling through the Greater Toronto Area at golden hour
Riders moving through the GTA, with time to notice.
212,000 rideshare trips across Toronto every day
402,800 passenger exposures those trips carry daily
15–20 min the average trip, seated in front of the screen

Source: City of Toronto, Transportation Impacts of Vehicle-for-Hire, 2024

A managed media network

The medium is new.The standards are not.

We manage the screens, creative checks, and campaign delivery.

Straight, front-facing RoamReel tablet installed flush against a passenger headrest with its strap mount concealed, playing a travel-creator campaign
Every installation is standardized before a campaign runs.
Standardized installs Creative checked before flight Monitored in market

From screento scan.

Every campaign reports total exposure and QR response.

Campaign plays
Rider scans
Action opens

Scans give you a response you can put beside search, social, and email in the same spreadsheet.

Marcadot Space reportingExposure and response, in one clear view
Sample campaign

Campaign results

Total exposure12,480Campaign total
QR scans318Measured response
Exposure over the campaignSample cumulative total
LaunchMid-campaignComplete

Sample figures shown for illustration.

Download the sample report

The buying questions

What a media buyerneeds to know.

Who sees the campaign?

Riders moving through the Greater Toronto Area. Toronto travel research (Young & Farber, 2019) found ride-hailing use skews toward younger, higher-income households.

What does it cost?

Rates depend on market, timing, format, and available inventory. Get the rate card for current pricing.

How is performance reported?

Your private campaign report covers total exposure and QR scan activity, in the same format as the sample above. Scans give you a direct response you can put beside your other channels.

Where can the QR action lead?

A website, app page, booking flow, table reservation, social profile, or email.

Get therate card.

Tell us the campaign and timing. We’ll reply with rates, availability, and a sample report.

Send the brief
We check creative and flight it
Your report arrives during and after

A real Marcadot human reads every brief and replies with rates, availability, and a sample report.