of Toronto ride-hailing users in the cited study lived in $100K+ households.
Young & Farber, Transportation Research Part A, 2019Marcadot Space. The only ad medium in the car.
Full-screen campaigns in GTA rideshare vehicles reach higher-income riders, reported down to the QR scan.
In the feed your ad is one signal among hundreds. In the ride, when your campaign plays, it is the only ad in the car.
Format1920 × 1200Full-screen canvas
DeliveryCreative checkedScreens monitored in market
ReportingModeled exposureReported with QR response
The ride is media
One messagefills the frame.
In the feed, ads compete. In the ride, the campaign stands alone when it plays.
Nearly everything a person touches in a feed is sponsored, recommended, or promoted, and they scroll past by reflex. A rider is different: seated, unhurried, a screen at eye level for the length of the trip. When your campaign plays, nothing else in the car is asking for their attention.
IN THE FEED
Suggested
For you
Promoted
Learn more
YOUR CAMPAIGNOne signal
among many.
among many.
IN THE RIDE
YOUR CAMPAIGN
UNDIVIDED.
NOTHING ELSE IN THE CAR IS AN AD.
Reach riderswith the means to act.
The person in the back seat is likely 25 to 44, employed, comfortable paying for convenience, and between two places that matter to them.
212,000
rideshare trips across Toronto every day
402,800
passenger exposures those trips carry daily
15–20 min
the average trip, seated in front of the screen
Source: City of Toronto, Transportation Impacts of Vehicle-for-Hire, 2024
A managed media network
The medium is new.The standards are not.
We manage the screens, creative checks, and campaign delivery.
Standardized installs
Creative checked before flight
Monitored in market
From screento scan.
Every campaign reports total exposure and QR response.
Campaign runs
Full-screen creative is delivered across the managed fleet.
Rider scans
The campaign QR records a direct response.
Destination opens
The rider reaches the advertiser-selected action.
Delivery and response arrive together in the same private campaign view.
Marcadot Space reportingPrivate campaign workspace
RoamReel · July 1–31 · Complete
GTA Creator Campaign
PDFCSV
Accelerate package
16,000
modeled exposure guarantee
103% deliveredCampaign complete
Modeled exposures16,480Delivered across the flight
QR scans318Measured response
Vehicles28Carrying the campaign
Cumulative deliveryModeled exposure against the 16,000 target
16K target
July 1July 15July 31
What a media buyerneeds to know.
Planning and buying
Where do campaigns run?
Across available Marcadot Space rideshare vehicles operating in the Greater Toronto Area. We confirm current market availability when we review your timing.
Who is the campaign built to reach?
Riders moving through the GTA with time to notice a screen at eye level. Toronto travel research found ride-hailing use skews toward younger, higher-income households.
How are pricing and availability determined?
Rates depend on timing, campaign length, format, the modeled exposure commitment, and available fleet inventory. Request campaign pricing for a current recommendation.
How far ahead should we plan?
Send your preferred dates as soon as they are known. We will confirm inventory, creative review timing, and a workable launch schedule rather than quoting a fixed lead time that may not fit the campaign.
Creative and delivery
What creative formats are accepted?
Submit a 1920 × 1200 landscape PNG, JPEG, WebP, MP4, or WebM file. QR codes, calls to action, logos, and legal copy must stay above the driver-information exclusion area.
What happens before creative goes live?
We review the file against the screen layout, confirm that essential content remains visible, and approve the version before it enters the campaign. Replacements follow the same review path.
Measurement and operations
How is modeled exposure calculated?
Modeled exposure is calculated from verified rides and the active network model. Tablet playback remains an operational diagnostic rather than the billing ledger.
What does QR reporting include?
Every campaign QR can lead to an approved website, app page, booking flow, reservation, social profile, or email. Scan activity is reported beside modeled exposure as a direct response signal.
What reporting and monitoring do buyers receive?
Your private workspace shows the signed package, current creative, modeled exposure, QR scans, participating vehicles, and downloadable PDF or CSV reporting. Marcadot also standardizes installations and monitors screen and campaign delivery in market.
Request campaignpricing.
Tell us what you’re planning. We’ll reply with current availability, a recommended package, pricing, and a reporting example.
Current availabilityRecommended packageReporting example
Book a campaign call